1.SB advertisement cannot add keywords？
Cause analysis: 1 When creating an SB advertisement, the advertising product (i.e. AD) was not added or failed to be created; 2. SB Advertising API does not allow adding keywords to ad groups without adding advertising products
Solution: Click on the Ad page to add ads, add products, and then add keywords
2.Why do ads still generate clicks and expenses despite being closed?
Prioritize synchronizing advertising campaign, advertising groups, and advertising product data for advertising
Search for SKUs in low bid ads to see if they have been successfully closed
3.Why are advertising products shut down by the system?
The advertising system program executes tasks twice a day to pause the following types of advertising products in terms of sales status:
Page deleted
Page to be deleted
Keep Page
4.How often does the advertising system synchronize?
The advertising system synchronizes backend advertising data three times a day:
Morning: 7:00-9:00;
Noon: 12:00-14:00;
Afternoon: 15:00-17:00
5.Why is the profit margin abnormal or displayed as 0%?
The system will update the profit margin at 1am and 3pm throughout the day, and there are two special situations where the profit margin is displayed:
The system did not capture the selling price of the product, so the profit margin was not displayed. The “selling price” displayed above is only the uploaded price of the product, not the price for calculating the profit margin (i.e. the selling price of the product). At this time, the profit margin is 0, which does not affect the actual profit margin of the product;
The price will be changed on the same day. As the system also processes the product price in the early morning, it may not be possible to obtain the new price until the profit margin is updated. Therefore, this kind of change may appear abnormal the next morning, but will return to normal after the afternoon update
6.How to optimize advertising?
By analyzing advertising placement data, identify problems with advertising placement and optimize problematic advertisements.
7.How to judge the effectiveness of advertising operation？
Impressions of advertisements: Impressions refer to the number of times your advertisement has been displayed. If your advertisement has a very low or no display volume, it may mean that your advertisement has not been placed or seen by users, and it may be necessary to investigate if there are any issues
Click through rate (CTR): Click through rate refers to the ratio of the number of times a user clicks on an advertisement relative to the number of times the advertisement is displayed. If your click through rate is very low, it may be because your advertisement did not attract users or your product positioning is not accurate.
Cost Recovery Rate (ACoS): An important indicator of advertising platform, which represents the ratio of the amount you invest in advertising to the sales revenue directly generated by advertising. If the ACoS ratio is too high, it may also indicate that the effectiveness of advertising is not high.
8.How to handle a password error prompt when logging into the promotion system?
The password was manually entered incorrectly. If you don’t remember the password but remember it in your browser, please open Google Password Manager to view the password Click to forget password for modification