Advertising Optimization:
Advertising optimization: Our advertising system not only automatically creates advertisements, but also optimizes them based on product keywords, which can be achieved through the following methods
- Automatic batch advertising function: With our advertising system, we can connect all product ASIN in the user’s mall. When salespeople set advertisements for a certain product, they can set an advertising budget for the product in our advertising system. If the budget is exceeded, the advertisement will automatically stop. Not only can advertisements be created for one product, but also for multiple products in bulk, improving efficiency.
- Keyword optimization: Based on the user search behavior and shopping habits of past products in the integrated mall, select the most relevant keywords with high search volume. When salespeople create advertisements for products, entering the product ASIN will automatically lead to recommended keywords. Sales can choose their own keywords to increase product exposure and conversion rates.
- Optimize advertising titles: Our advertising optimization system automatically defines products with monthly sales below 30 as low selling products. When a product is marked as a low selling product, the advertising system will automatically push a message reminder to optimize the title for that product, making the advertisement more attractive and improving click rate.
- Advertising cost optimization: By setting a budget for product advertising in advance, the cost of each click is controlled. When the advertising cost exceeds the pre-set budget value, the system will automatically close the advertisement, which can better utilize the budget of the advertising campaign and improve the return on investment of the advertisement.
- Advertising strategy optimization: Based on past performance of this type of advertising, our advertising system can automatically adjust the time, location, and frequency of advertising placement, making it more accurate and improving advertising effectiveness. For example, in our advertising optimization system, by selecting a product, entering the advertising placement time, duration, and frequency, the advertisement can run on its own and automatically pause upon expiration. Realize refined advertising management
2.Analysis and Reporting:
Analysis and Reporting: Our advertising system also has data analysis capabilities for advertising
- Data analysis: Our system can automatically collect product sales data, pull monthly or annual sales reports, collect advertising content for high selling products, analyze advertising data such as click through rates and conversion rates, extract advertising keywords for sales colleagues to choose from, mark unsold products, and push advertising optimization tasks to relevant personnel with system permissions. System permissions can be set independently.
- Product evaluation analysis: Our advertising system can also view the number of evaluations, evaluation content, evaluation scores, etc. on each product detail page, helping users to have a more intuitive understanding of the product’s reputation.
- Market analysis: Through our system, we can view the sales situation and price trends of similar products over a certain period of time. For example, by entering clothing and socks, and selecting a sales time period, we can check the sales situation of clothing and socks products during a certain period of time, such as sales volume and advertising costs, profit margins, etc. This can help formulate pricing strategies and adjust advertising strategies
3.Promotion:
Promotion: Using the system to automatically set up product promotion to increase product sales, the specific implementation forms are as follows
1.Our advertising system can set promotion types including discount prices, shopping voucher deductions, buy one get one free , limited time flash purchases, and pre-sale discounts. The discount price can be set by setting the discount percentage for the product through the system. After entering the discount running time, click on “Create Discount” to automatically run the discount. Our system can also set shopping vouchers, and for certain products, set shopping voucher conditions. If the purchase amount exceeds $100, the shopping voucher can be used. The batch setting of the buy one get one free promotion can also be achieved through the system. Click the buy one get one free button, enter the product ASIN, and select the product ASIN in bulk to set a buy one get one free discount for the same group of variant products.
- Limited time flash sale
We can also use the advertising system to set a limited time for flash sales and other promotional activities, such as setting the duration of the shopping voucher deduction activity, and setting the start and end times within the system. During the event period, shopping vouchers can be used for deduction. If the change time is exceeded, the shopping vouchers will become invalid and cannot be used