Advertising Optimization
This advertising optimization system integrates automation and intelligence, empowering efficient delivery and refined management of e-commerce advertisements. It supports one-click connection to store products, enabling batch ad creation and budget setting for single or multiple products with automatic suspension when exceeding the budget, thus improving operational efficiency. By analyzing user search and shopping behaviors, it automatically recommends highly relevant keywords to enhance exposure and conversion rates. For products with monthly sales below 30, the system intelligently identifies them and sends reminders to optimize ad titles, boosting click-through rates. Meanwhile, it allows presetting of click costs and total budgets to achieve automatic cost control and ensure return on advertising investment. Additionally, the system can automatically adjust ad delivery time, regions, and frequency based on historical performance, realizing precise reach and automated cycle management, and fully empowering refined advertising operations.
Analysis and Reporting
This system is equipped with comprehensive data analysis and reporting capabilities. It can automatically collect data such as product sales volume, ad click-through rates, and conversion rates, generate monthly or annual sales reports, and extract high-performance ad keywords for sales personnel. The system automatically marks slow-moving products and pushes optimization tasks to personnel with relevant permissions. Meanwhile, it supports viewing the number of reviews, review content, and ratings for each product, enabling intuitive grasp of product reputation. Additionally, it can analyze the sales performance and price trends of similar products within a specific period, helping you accurately formulate pricing strategies and advertising plans, and achieve data-driven marketing decisions.
Promotion
This system supports fully automatic promotion settings, covering various promotion types such as discounted prices, shopping vouchers, buy-one-get-one-free (BOGOF), flash sales, and pre-sales. Users can flexibly set discount rates, coupon threshold conditions (e.g., valid for purchases over $100), and apply promotions like buy-one-get-one-free to products in bulk. The system allows setting promotion periods, with activities starting and ending automatically, and offers expiring automatically upon expiration. Through one-click creation and batch management, it enables efficient and precise promotion deployment, effectively boosting product sales volume and conversion rates.
Amazon Business Analytics
We build reliable data pipelines that consolidate multi-source data from internal and external systems, transforming it into structured metrics through robust processes. On this foundation, we provide flexible self-service analytics tools and visualization dashboards, enabling business teams to explore data with ease. Furthermore, the system integrates predictive models and automated alerts to proactively identify opportunities and risks. Ultimately, we empower other systems across the entire company with data analytics capabilities via APIs, ensuring that every decision is informed by precise data insights.
Brand Analytics
We have designed a scalable data pipeline that aggregates multi-dimensional data, including sales performance, advertising campaigns, search terms, and competitive landscape. By developing an efficient data processing engine, we transform raw information into key metrics such as brand health, market share, and consumer trends. We provide interactive dashboards and automated reports, enabling brands to monitor business performance in real time and identify growth opportunities. The platform is also integrated with predictive analytics capabilities, leveraging machine learning models to forecast sales trends and inventory demands. Ultimately, we seamlessly integrate these analytical capabilities into brands’ daily operations via API, empowering them to make accurate data-driven decisions.
Sustainability Certification
The platform has automated assessment tools and customizable dashboards for compliance monitoring. By developing open APIs, we have achieved seamless integration with partner systems and certification bodies. Ultimately, my work provides a scalable and auditable infrastructure that enables businesses to demonstrate their true commitment to sustainable development through trusted, data-driven certification.
Business Product Catalog
The Business Product Catalog function is an advanced catalog management tool with real-time synchronization capabilities, ensuring the accuracy of pricing and inventory data across all channels. My technical focus centers on building a reliable, high-performance infrastructure: through automated supply chain integration and intelligent catalog optimization, it not only enhances product discoverability but also helps establish long-term, stable B2B partnerships.